ScoreApp will integrate the marketing funnel technology of Bucket.io to offer intuitive, personalised recommendations.
ScoreApp, a platform for interactive quizzes and surveys, has announced its acquisition of US-based marketing funnel software providers Bucket.io.
This move will integrate the former’s artificial intelligence (AI) quiz functionalities with Bucket.io’s advanced funnel techniques to provide hyper-personalised marketing recommendations. ScoreApp aims to enhance conversion rates and customer engagement strategies for local Singaporean businesses who still struggle with digital marketing tools.
With the acquisition, ScoreApp aims to drive the creation of interactive quiz funnels, an AI-powered marketing technique that lets businesses deliver intuitive, data-driven recommendations based on simple consumer responses. These quiz funnels would be easily built into existing company websites with pre-designed templates, allowing businesses to create effective campaigns.
Maxwell Nee, ScoreApp’s Singapore-based Chief Revenue Officer, says: “This acquisition marks a significant step forward in help local entrepreneurs connect with their audiences in vastly more personal and effective ways. In particular, small businesses, who are often navigating gaps in skill and resources, will now have access to tools that help them drive more sustainable growth and ultimately see greater returns on their marketing investments.”
As part of the acquisition, the co-founder of Bucket.io, Ryan Levesque, will join ScoreApp’s board as a strategic advisor and key shareholder. Levesque brings his prior experience in digital marketing and business expansion to support ScoreApp in scaling its global network.
The acquisition is expected to onboard more than 2,000 businesses onto ScoreApp, contributing more than S$2 million in annual recurring revenue.
