Celebrating two decades of innovation, All That Matters returns during Singapore F1 Week with Music Matters Live and expanded industry tracks.
All That Matters (ATM), Asia’s business festival for the global entertainment and media industries, will return from 26 September to 1 October 2025 at Hilton Singapore Orchard. The milestone 20th edition coincides with Singapore F1 Week, reaffirming its role as the region’s definitive creative business platform.
The festivities begin with Music Matters Live from 26 September to 1 October, featuring 42 bands from 18 countries performing free at Clarke Quay. From 29 September, ATM will host six days of conferences across music, sports, gaming, marketing, Web3, and content, bringing together global leaders to explore the future of culture and commerce under this year’s theme, Back to the Future.
“When we started this journey 20 years ago, we had no idea that All That Matters would grow into Asia’s most dynamic convergence of entertainment and business,” said Jasper Donat, CEO and Co-Founder of Branded. “This year, we’re not only honouring our history but challenging ourselves and our community to shape what’s next.”
ATM 2025 will feature over 70 global brands and speakers, including Tina Hausmann (F1 Academy), Amanda Staveley (PCP Capital Partners), Ian Holmes (Formula 1), Shridhar Subramaniam (Sony Music Entertainment), Akshat Rathee (NODWIN Gaming), and Yat Siu (Animoca Brands).
Key themes span AI’s role in fan engagement and content creation, stablecoin innovation in Web3, sustainability in marketing, women’s sports, and the evolving creator economy. Dedicated academies in music and sports will also return, offering mentoring and training for emerging talent and professionals.
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