B Strategy plans to raise $1 billion in funding for a new US-listed BNB treasury company they launched to hold and grow BNB.
Digital asset investment firm B Strategy announced plans to launch a US-listed BNB treasury company while seeking to raise $1 billion in funds, likening it to the ‘Berkshire Hathaway’ of the BNB ecosystem by holding BNB as a core asset while investing in technology, projects, and community growth.
While the BNB treasury is listed in the US, the initiative will leverage B Strategy’s extensive Asia-Pacific footprint spanning Hong Kong, ASEAN, and the Middle East to tap into liquidity and market networks. Several Asia-based family offices have already joined as anchor investors.
B Strategy is led by a team with significant experience in both crypto and traditional finance, including Leon Lu, co-founder of Metalpha; Max Hua, former CFO of Bitmain; and partners Ni Ming and Henry Wu, both with backgrounds in global finance and digital assets.
“BNB is emerging as the cornerstone utility for the next generation of capital markets and financial systems, powering Web3 with unmatched trading volume, robust stablecoin integration, and growing real-world asset adoption. Its high on-chain usage and strong incentives for builders and users are driving mass adoption,” said Ella Zhang, Head of YZi Labs.
Leon Lu, Founder of B Strategy, added: “By leveraging a publicly listed company, we will use our assets and resources to support an ecosystem that is already number one in daily transaction value and number two in dapps and projects. Our listed company will pursue a ‘maximise BNB-per-share’ strategy.”
Max Hua, Co-Founder of B Strategy, noted: “Drawing on my years working with the most prominent Bitcoin miners globally, I’ve seen the true scale of demands for industrial-grade governance, transparent reporting, and bank-level controls.”
The launch aims to channel global capital into the BNB ecosystem while emphasising transparency, governance, and ecosystem support.
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