Blockchain-based system CruTrade enables collectors to trade instantly without moving bottles, solving issues of access, fees, and spoilage.
CruTrade, a next-generation fine wine trading platform, has officially launched, introducing a new model that allows collectors to buy and sell wine instantly without moving bottles from their storage. The platform aims to resolve the long-standing challenges of limited access, high fees, and spoilage in the global fine wine market.
The fine wine secondary market, valued at an estimated US$9 billion today and projected to reach US$25 billion by 2030, has historically been plagued by inefficiencies. Collectors often face restricted access to top bottles and transaction fees that can erode as much as a third of value. Meanwhile, temperature sensitivity continues to cause significant losses, with one study finding that 15% of shipments experience heat above 30°C, which spoils a bottle within 24 hours.
CruTrade eliminates these risks by enabling ownership transfers while bottles remain securely in temperature- and humidity-controlled storage. Each transaction is verified through RFID technology and recorded immutably on the blockchain, ensuring provenance and transparency.
Powered by the Avalanche blockchain, CruTrade offers a high-speed, low-cost, and secure trading infrastructure tailored for real-world assets. Avalanche’s technology underpins instant, immutable transactions and scalability for global wine trading.
“Fine wine is a natural fit for Avalanche’s mission to tokenise the world’s assets,” said John Nahas, Chief Business Officer at Ava Labs. “CruTrade’s access to provenance-perfect bottles, paired with Avalanche’s infrastructure, delivers an unparalleled experience for collectors.”
CruTrade also supports producers by ensuring their wines remain protected and traceable throughout the resale lifecycle.
Burgundy winemaker Theo Dancer commented, “The issue isn’t resale — it’s what happens to the wine in between. CruTrade lets collectors unlock value without risking the bottle or compromising quality.”
Through its exclusive partnership with Crurated, the world’s largest tokenised supply of provenance-verified fine wine, CruTrade gains immediate access to over US$60 million worth of premium inventory, offering depth and authenticity from day one.
Looking ahead, CruTrade plans to expand globally, enabling provenance-assured transfers across bonded warehouses and introducing a hospitality service that allows restaurants to offer rare bottles via digital menus.
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