Crypto.com and UEFA Announce Champions League Partnership

The partnership will focus on creating memorable moments at the UEFA Champions League by driving fan engagement around football and crypto.

Crypto.com has partnered with the Union of European Football Associations (UEFA) as the official global sponsor of the UEFA Champions League, and it is the first global cryptocurrency platform that the association has partnered with.

The partnership aims to bring unique experiences to fans by initiating fan engagement through football and cryptocurrency. The global sponsorship will also include in-stadium activations, broadcast integrations, and innovative advertising campaigns. Crypto.com’s branding as an official global sponsor will be unveiled at the UEFA Super Cup on August 14.

“This exclusive partnership with one of, if not the most popular leagues in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through the most iconic global sporting events,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com.

“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.” Kalifowitz added.

“We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world,” said Guy-Laurent Epstein, UEFA marketing director.

“This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premiere club football competition.” Epstein added.

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