MemeCore’s HALLOMEME event at Lotte World drew 5,000 attendees through music and interactive features.
Layer-1 blockchain MemeCore successfully wrapped up its Korean Blockchain Week (KBW) 2025 side event, HALLOMEME: Ride Until Next Morning, held on 23 September at Lotte World Adventure in Seoul.
The overnight festival drew around 5,000 participants and transformed the theme park into a cultural playground where blockchain and entertainment merged. Nearly 300 security and safety staff were deployed to ensure smooth operations throughout the night.
From 11 p.m. to 5 a.m., guests enjoyed live performances from Jay Park, Chungha, GRAY, Zion.T, and Giriboy, alongside roller coaster rides and a grand prize draw that kept excitement levels high. Unlike traditional crypto gatherings aimed at developers or investors, HALLOMEME focused on delivering a mainstream experience.
Attendees gained entry through pre-registration on Luma, with access limited to M token holders. Inside the park, a QR stamp mission across 12 attractions turned blockchain wallets into playful features, showcasing them as tools for entertainment rather than purely financial instruments.
Hosted by Psick Univ’s Lee Yong Ju and Park Se Mi, the event highlights how crypto-native projects like MemeCore are pushing beyond conventional industry boundaries to create engaging, public-facing experiences.
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