Futureverse adoption surges to 2.1 million identities with major growth in wallets and commerce, according to Messari’s latest report.
Cryptocurrency research hub Messari released a new report on tech company Futureverse, showing rapid adoption across digital identities, wallets, and fan engagement. The analysis highlights Futureverse’s role at the intersection of blockchain, AI, and immersive experiences, with global partnerships in gaming, sports, and commerce driving mainstream adoption.
According to the report, user identities on Futureverse grew from just over 500,000 to more than 2.1 million in 2025, alongside a 1,800% rise in wallet activity. The growth is supported by loyalty programmes, cross-platform avatars, and fan platforms that enable new forms of engagement.
Futureverse has significantly expanded its ecosystem through the acquisition of Candy Digital, which added 1.5 million users and 4 million licensed collectibles linked to Major League Baseball, WWE, and Netflix intellectual property.
In sports, partnerships with FC Barcelona and its Barça.Pass fan wallet connected Futureverse to 11 million registered Barça ID fans, one of the largest fanbase activations on blockchain. The company also partnered with the Professional Fighters League to launch a rewards programme and collaborated with Australian cricketer Glenn Maxwell, further embedding its presence in sports culture.
In commerce, Futureverse’s work with Rakuten Wallet demonstrates how blockchain can support consumer payments and global retail engagement. The company’s RootRewards programme, which links actions to non-transferable points redeemable for ROOT tokens, is designed to encourage long-term participation, more akin to airline loyalty models than speculative crypto rewards.
The Universal Blueprint Framework (UBF) further strengthens Futureverse’s gaming proposition by allowing blockchain-native avatars and assets to move across platforms, including Unity and Unreal engines.
Read the full report here.
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