The Project Juara report outlines the roadmap to position Malaysia at the forefront of asset tokenisation and financial transformation.
Financial group Kenanga Investment Bank Berhad, Saison Capital, Helicap Labs, and Satori Research have jointly released Project Juara, a white paper exploring Malaysia’s asset tokenisation opportunity.
The report estimates that the domestic market could reach US$43 billion in tokenised assets by 2030, including regulated financial products such as unit trusts, bonds, and Sharia-compliant bonds known as Sukuk.
The initiative aims to galvanise stakeholders across the financial and digital asset ecosystem, offering a strategic roadmap for national progress. It follows remarks by Prime Minister Datuk Seri Anwar Ibrahim, who in April 2025 identified tokenisation as a key avenue for Malaysia’s growth as a digital asset hub.
Project Juara advocates a whole-of-nation approach, with traditional institutions, regulators, infrastructure providers, and community leaders playing a role in shaping an inclusive capital market. Drawing on regional case studies, the paper outlines the institutional, technological, and regulatory frameworks needed to support this transformation.
The release of Project Juara marks a milestone in Malaysia’s digital finance agenda, positioning asset tokenisation as a key driver of sustainable economic growth and financial inclusion.
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