ONE Championship will leverage Sui’s blockchain technology for its key products, and its upcoming mobile game.
Layer 1 blockchain Sui announced it will be the official blockchain partner of ONE Championship, Asia’s largest combat sports promotion company, which covers disciplines such as mixed martial arts (MMA), Muay Thai, and kickboxing.
Through this partnership, Sui will be integrated into various ONE products, including the highly anticipated ONE Fight Arena—the official mobile game for ONE Championship, built in partnership with Animoca Brands, the Hong Kong-based Web3 gaming and NFT giant.
Following its partnership with Oracle Red Bull Racing earlier this year, Sui is continuing on its path of integrating blockchain with mainstream sports. Sui’s integrations will include a comic/manga series about ONE athletes accessible through zkLogin and powered by the Walrus protocol on Sui.
“I am very fond of martial arts and, knowing how popular it is in Asia, I’m excited to see this partnership come to life,” said Adeniyi Abiodun, Co-Founder & CPO of Mysten Labs. “Becoming the official blockchain partner for a global industry stalward such as ONE is validation of Sui’s growth and adoption trajectory and another opportunity to serve the sports community with Sui’s technology.”
“In today’s world, it’s no longer enough to offer a narrow user experience when it comes to entertainment. It’s important to combine gamification, real-world events, loyalty programs, and Web3 experiences,” said Hua Fung Teh, Co-Founder and Group President, ONE Championship. “Sui is hitting the nail on the head when it comes to addressing gaming and loyalty needs such as ours. Choosing them as our official blockchain partner was an easy decision and we are thrilled to work together moving forward!”
Stay updated on the crypto space by following our socials below! 👇
