Supermom clinched their second funding for AI-driven initiatives, less than two years after wrapping up its Series A funding.
Supermom, a Singapore-headquartered AI consumer data platform for mothers, has raised SG$18 million (US$14 million) in a Series B funding round. Returning investors AC Ventures and Qualgro participated alongside Granite Asia, which led the round, and Hearst Ventures.
The funding arrives less than two years after Supermom’s Series A round of S$8 million in December
2022, led by Qualgro, affirming Supermom’s role as an innovator leveraging AI and data to create value for families and consumer brands.
Supermom has built a robust ecosystem and network of over 10 million parents in Southeast Asia, more than 6,000 online communities, and more than 250 consumer brands as its clients including multinational companies like AIA, Kimberly Clark and Abbott Laboratories, Unilever, local giants like Mandiri, Indofood and Wings Group.
The company will use the funds to invest in AI capabilities and international expansion, enhancing its
product offerings and driving innovation to provide greater value to brands and consumers. Team
expansion is a priority to accelerate development efforts.
Commenting on the funding, Luke Lim, CEO of Supermom said: “As a company we remain committed to building the largest AI driven data platform in SEA connecting brands and consumers. Our track record in the last four years of scaling the business by focusing on our core solutions and core clients have helped us to build a solid foundation for growth.
“We are thrilled to partner with Supermom as they build the largest AI driven data platform in SEA
connecting brands and consumers. At Granite Asia, we believe in supporting companies that
positively impact communities, and Supermom’s vision of empowering parents across SEA to live
better and smarter aligns with our values. We look forward to helping accelerate their growth and
expand their reach across the region,” shared Jenny Lee, Managing Partner, Granite Asia.
“We have seen the Supermom business in Indonesia grow significantly in the last one year, with the
launch of Project 1MPACT and onboarding of new agencies and brands. We are excited to be a part
of their growth journey in SEA’s largest and fastest growing market,” added Adrian Li, Founder &
Managing Partner, AC Ventures.
