A new Broadridge report finds custodians leading tokenisation adoption, driven by efficiency, transparency, and security benefits.
The adoption of tokenised assets is accelerating across global financial markets, according to a new report released by Broadridge Financial Solutions, Inc. The whitepaper, Next-gen Markets: The Rise and Reality of Tokenisation, reveals that tokenisation is shifting from concept to mainstream implementation, with custodians at the forefront of adoption.
The 2025 Broadridge Tokenisation Survey, which polled 300 financial institutions across North America and Europe, found that 63% of custodians already offer tokenised assets, while another 30% plan to launch such services within two years. Wealth managers, however, continue to adopt more cautiously.
“Custodians have set the pace, with 91% citing improvements in efficiency, security, and innovation through tokenised offerings,” said Germán Soto Sanchez, Chief Product and Strategy Officer at Broadridge. “Institutions that prioritise governance, scalability, and client trust can redefine global markets for the next generation of investors.”
Custodians Lead While Others Catch Up
Asset managers are accelerating their tokenisation strategies, with 41% planning launches soon, up from 15% currently offering products. Tokenisation is becoming essential for asset managers looking to remain competitive among digital asset–minded investors.
By contrast, only 10% of wealth managers currently offer tokenised products, though 33% plan to adopt within two years. Key barriers include operational complexity, regulatory uncertainty, and concerns over disintermediation in direct-to-investor models.
Barriers to Broader Adoption
The survey found that 73% of institutions cite regulatory uncertainty as the main challenge to adoption, followed by security concerns, infrastructure gaps, and the absence of unified standards.
Early adopters report tangible benefits that average four to five measurable advantages, compared to fewer than three for non-adopters, indicating a widening performance gap between leaders and laggards.
Broadridge’s Role in the Tokenised Economy
Broadridge has established itself as an early industry leader through its Distributed Ledger Repo (DLR) solution, which processed an average of US$339 billion in daily trades in September. The DLR remains the largest institutional platform for settling tokenised real assets and underpins Broadridge’s commitment to digital asset innovation.
As tokenisation moves from pilot projects to full-scale operations, financial institutions that act decisively will be best placed to unlock new efficiencies, expand market access, and define the next era of digital finance.
Read the full report here.
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