Coin Insider’s July 2026 report ranks the 10 celebrities most invested in crypto, from Jack Dorsey to Elon Musk, by holdings and net worth.
A July 2026 report from Coin Insider looks at which public figures hold the most crypto, measured both in dollar terms and as a share of their overall net worth. Researchers tracked how much each person holds in Bitcoin, Ethereum, and other coins, then scored them based on both figures.
The list includes tech founders, athletes, and entertainers, with holdings that vary widely in size and composition. Below is the full breakdown, based on Coin Insider‘s findings.
1. Jack Dorsey
Net worth: US$4 billion
Crypto holdings: US$2 billion
Share of fortune in crypto: 50%
According to the report, Jack Dorsey holds the largest share of net worth in crypto on this list, with half his fortune in Bitcoin. The Twitter and Block co-founder has been a long-time advocate for BTC as everyday currency, and has built Bitcoin functionality into Block’s Cash App and its Bitkey wallet business.
2. The Winklevoss Twins
Net worth: US$6 billion
Crypto holdings: US$2 billion
Share of fortune in crypto: ~33%
Cameron and Tyler Winklevoss rank second, holding US$2 billion in Bitcoin, the same dollar amount as Dorsey. Their larger overall fortune puts that stake at roughly a third of their net worth. The twins founded the Gemini exchange in 2014 and have held their Bitcoin position through several market downturns.
3. Snoop Dogg
Net worth: US$160 million
Crypto holdings: US$100 million
Share of fortune in crypto: ~63%
Snoop Dogg ranks third, with US$100 million spread across Bitcoin, NFTs, and Ethereum, which is over 60% of his reported net worth. He has also released NFT collections and backed several blockchain projects.
4. Elon Musk
Net worth: US$960 billion
Crypto holdings: US$20 billion
Share of fortune in crypto: ~2%
Elon Musk holds the largest crypto position by dollar value in the report, an estimated US$20 billion in Bitcoin and Dogecoin. That figure represents about 2% of his net worth, which grew substantially following SpaceX’s IPO.
5. Tim Draper
Net worth: US$3 billion
Crypto holdings: US$500 million
Share of fortune in crypto: ~17%
Tim Draper holds US$500 million in Bitcoin, about 17% of his US$3 billion net worth. Draper has held Bitcoin since 2014, when he purchased a large amount at a U.S. government auction.
6. Mark Cuban
Net worth: US$6.5 billion
Crypto holdings: US$500 million
Share of fortune in crypto: ~8%
Mark Cuban holds the same dollar amount in crypto as Draper, US$500 million, though it represents a smaller share of his larger net worth, around 8%. His holdings span Bitcoin, Ethereum, altcoins, and Dogecoin.
7. Paris Hilton
Net worth: US$400 million
Crypto holdings: US$50 million
Share of fortune in crypto: 12.5%
Paris Hilton holds 12.5% of her net worth in Ethereum and NFTs. She has been involved in crypto and NFTs since the early years of both markets.
8. Gwyneth Paltrow
Net worth: US$200 million
Crypto holdings: US$20 million
Share of fortune in crypto: 10%
Gwyneth Paltrow holds US$20 million across Ethereum and ApeCoin, about 10% of her net worth.
9. Russell Okung
Net worth: US$40 million
Crypto holdings: US$6.5 million
Share of fortune in crypto: ~16%
Russell Okung holds US$6.5 million in Bitcoin, roughly 16% of his net worth. The former NFL offensive lineman requested part of his salary in Bitcoin in 2021 and has continued to advocate for the asset.
10. Serena Williams
Net worth: US$300 million
Crypto holdings: US$10 million
Share of fortune in crypto: ~3%
Serena Williams holds roughly US$10 million tied to Web3 ventures, about 3% of her net worth. She has been involved as an investor in several Web3-related companies.
Report context
A crypto market analyst from Coin Insider commented on the findings: “About 1 in 4 American adults now own some form of digital currency, and a big part of that comes down to access. People can now buy it right inside their regular banking app, with no extra steps needed. On top of that, seeing familiar faces get behind it changes how people feel about the risk.”
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