
Animoca Brands plans to partner with GROW Digital Wealth to offer crypto and traditional assets to family offices and UHNW clients in Asia.
Animoca Brands has entered into a term sheet with GROW Investment Group to form a strategic partnership and make an equity investment of up to 15% in GROW Asset Management (HK) Limited, which will be renamed GROW Digital Wealth.
Under the proposed partnership, the two firms plan to build one of Asia’s first regulated platforms offering both crypto and traditional finance products to family offices and ultra-high-net-worth individuals. The platform will support independent financial advisors with licensed, institutional-grade infrastructure.
Animoca Brands will introduce crypto assets and real-world assets to the platform, while GROW will contribute its curated traditional investment products.
Alan Lau, Chief Business Officer of Animoca Brands, said: “By partnering with GROW, we aim to connect our Web3 and RWA initiatives with a licensed wealth platform to expand compliant access to digital assets across Asia.”
William Ma, Founding Partner and Global CIO of GROW, added: “We believe the future of wealth management lies in combining the best of traditional and digital offerings. Working with Animoca Brands positions us well for that transition.”
Stay updated on crypto and AI by following our socials


