The partnership between Axi and the DP World Tour brings together two organisations with a shared focus on performance and precision.
Global trading online broker Axi has partnered with the DP World Tour, becoming the Tour’s Official Online Trading Partner.
The partnership forms part of Axi’s broader global sponsorship strategy, which includes collaborations across professional sport. Through the collaboration, Axi will have a presence across selected DP World Tour events and digital channels throughout the season.
Rajesh Yohannan, Chief Executive Officer at Axi, said: “Partnering with the DP World Tour — a truly global Tour with a truly global audience — allows us to tell that story on one of the biggest stages in sport.”
Guy Kinnings, CEO of the DP World Tour, added: “Our audience is affluent, financially savvy and comes from all four corners of the globe—giving Axi the perfect marketing platform to build from.”
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