B2C2 appointed Elizabeth Rossiello as COO while seeking to expand its institutional liquidity services for cross-border payments.
Institutional digital asset liquidity provider B2C2 appointed Elizabeth Rossiello as Chief Operating Officer (COO), with the company looking to expand its services for cross-border payments and stablecoin adoption.
Rossiello brings more than a decade of experience building digital asset and payments infrastructure. She founded BitPesa in Nairobi in 2013, which later rebranded as AZA Finance and expanded into regulated cross-border FX and payment services.
As COO, Rossiello will lead B2C2’s group operations as the firm develops its role in global payments.
Thomas Restout, Group CEO of B2C2, said: “[Rossiello’s] appointment signals the next phase of B2C2’s growth. We want to be the liquidity behind global payments, not just global trading.”
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