Best Buy launches Tangem crypto self-custody hardware across 200 US stores to meet growing demand for direct asset ownership.
Swiss hardware wallet maker Tangem has launched its physical cryptocurrency storage products on BestBuy.com and across more than 200 physical retail stores in the United States. The rollout introduces a direct way for mainstream consumers to access physical security tools for managing their digital assets.
This expansion represents one of the largest retail distributions of cryptocurrency storage hardware in the United States. By placing these products in major physical storefronts, the move marks a significant shift toward making direct asset ownership accessible to everyday retail consumers.
The retail launch addresses security vulnerabilities associated with keeping digital assets on centralised platforms, where most cryptocurrency remains held. It provides an alternative for consumers who want to avoid exchange platform hacks by moving their assets into offline storage.
The available product line-up includes traditional card-sized devices and a wearable hardware wallet made from zirconia ceramic. Both options use built-in backup systems that completely remove the need for traditional handwritten recovery phrases.
Andrey Lazutkin, CTO of Tangem, said: “Getting Tangem Wallets onto Best Buy shelves means that for the first time, any consumer can access a hardware wallet that is both genuinely secure and genuinely easy to use.”
Stay updated on crypto and AI by following our socials
