The partnership between EMERGE Group and Kroma is part of the former’s push to position itself as the leading go-to game publisher for the blockchain gaming ecosystem.
Technology firm EMERGE Group has partnered with Web3 infrastructure platform Kroma to create a seamless onboarding experience for game developers.
Transitioning from the traditional Web2 to the emerging Web3 domain comes with significant challenges for game developers. EMERGE Group and Kroma recognises this gap and its potential to lead in a new gaming era.
EMERGE Group, with its strong expertise in Web3 Marketing and go-to-market (GTM) strategies, is set to be the Official Game Publishing Partner for Kroma. Meanwhile, the latter will provide grants to its platform for games onboarded by EMERGE Group. The partnership will see Kroma leverage on EMERGE Group’s extensive network and Web3 marketing expertise to spearhead various initiatives within the ecosystem.
“EMERGE Group’s expertise in Web3 marketing and GTM strategies will significantly boost Kroma’s presence in the gaming industry. By leveraging EMERGE’s extensive network and innovative marketing approaches, we aim to attract high-quality games onto the Kroma ecosystem, driving user engagement and adoption.” said TK Taekyu Park, CEO of Kroma.
“EMERGE Group is constantly exploring innovative ways to offer the best gaming experience to our players. Hence, the partnership between EMERGE Group and Kroma signifies a proactive move towards the integration of gaming into the Web3 ecosystem on Kroma. We are truly excited about this new partnership and look forward to onboard our games on Kroma,” said Roy Kek, CEO and Co-Founder of EMERGE Group.
In the last few years, EMERGE Group has positioned itself as the leading go-to game publisher for multiple blockchain and gaming ecosystem projects across the industry. Prior to this partnership, EMERGE Group also announced its strategic partnership with TZ APAC as well as with a few other industry giants such as, Immutable Games, Gala Games, Nvir World, Infinite Loop Media with a similar goal of amplifying the development of Web2 and Web3 gaming with its diverse pool of resources.
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