Enda Tamweel and The Hashgraph Association launched a Hedera-powered loyalty programme for microfinance clients in Tunisia.
Tunisian microfinance institution Enda Tamweel has launched a Hedera-powered loyalty programme together with The Hashgraph Association.
The deployment is one of the first on Hedera in Africa and the Middle East, and the programme aims to deliver a transparent, traceable, and scalable programme with key transactions recorded on the network.
In Tunisia, microfinance is a fast-growing sector focused on financial inclusion, particularly for women and rural micro-entrepreneurs, and the loyalty programme aims to create an impact-based model that recognises positive environmental and social behaviours alongside repayments.
Kamal Youssefi, President of The Hashgraph Association, said: “Supporting Enda Tamweel in building a loyalty solution that is simple and trusted — rather than opaque or frustrating — helps transform benefits into tangible, clearer rewards.”
Mohamed Zmandar, Chief Executive Officer of Enda Tamweel, said: “By embedding transparency at its core, this system strengthens trust and reinforces microfinance as a catalyst for inclusive and sustainable growth.”
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