Russell brings more than a decade of media experience as Ellerton expands across venture capital, technology and crypto.
Jon Russell, a former technology journalist at TechCrunch, has joined Singapore-based public relations firm Ellerton & Co. as Executive Director, as the agency expands its work across technology, venture capital and crypto.
He has more than a decade of experience in reporting and editorial roles at various publications. He continues to write for Asia Tech Review, a newsletter focused on technology, start-ups and investment in Asia.
Ellerton said Russell’s appointment comes as the firm expands beyond traditional earned media work. Earlier this year, the agency launched Ellerton Creative Studio, while its broader services now include investor relations, founder positioning, owned content, narrative development and go-to-market communications.
The agency now has more than 30 consultants across nearly 10 markets, including Southeast Asia, India, Hong Kong and Japan. Through its partnership with the GlobalCom PR Network, it also supports clients across more than 100 countries.
Ellerton has expanded its management team this year, with founder Oliver Ellerton becoming Managing Partner in April and Michael de Waal-Montgomery and Prayaank Gupta joining as Partners.
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