NBA icon James Harden will launch exclusive livestreams, games, and real-time fan experiences on the fast-growing MyPrize platform
Social gaming platform MyPrize announced a landmark partnership with NBA superstar James Harden, welcoming him as the company’s first-ever Premier Creator. The collaboration marks the first time a major athlete will stream, play, and interact with fans directly inside an integrated multiplayer social gaming environment.
The announcement follows MyPrize’s recent partnership with Crypto.com to introduce regulated prediction markets. Harden’s arrival builds on this momentum, signalling MyPrize’s emergence as a central force at the intersection of gaming, entertainment, and culture.
Harden will co-develop exclusive games, livestream formats, and interactive fan activations designed specifically for the platform’s “Play Together” multiplayer environment. Fans will be able to join Harden’s room, participate live, and interact with him in a direct, immersive format that redefines creator–community engagement.
“MyPrize has been building something truly special: a completely new way for players and creators to connect,” said Zach Bruch, Founder and CEO of MyPrize. “James is a cultural force whose influence spans sports, entertainment, and global fandom. Bringing him into the MyPrize creator ecosystem is a game-changing moment, not just for us, but for the entire social gaming and markets industry.”
Harden echoed the excitement, saying: “Connecting with my fans has always been one of the best parts of what I do, and MyPrize gives me a whole new way to do that. I can hop on, stream, talk, and play with people in real time. It’s real, it’s fun, and it creates a whole new level of community. MyPrize is at the intersection of culture, entertainment, media, and gaming: everything that moves the world right now. That’s why I’m excited to team up with them. This is the future, and I’m hyped to help push it even further.”
By enabling fans to participate rather than simply spectate, Harden’s partnership demonstrates the power of MyPrize’s next-generation multiplayer and social features. The collaboration represents a milestone not only for the platform but for the evolution of creator-led entertainment.
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