KYD Labs seeks to deepen stablecoin integration with USDC support for payments and programmable settlement across the live events industry.
Ticketing platform KYD Labs welcomed André Geest, formerly the Vice President of Growth at Safe, to lead the design and growth of TIX.
TIX is the on-chain settlement and financing infrastructure for live event markets built by KYD Labs. The settlement layer underpinned over $2 million in venue financing tied directly to verified ticket cash flows, and allowed capital to be distributed against measurable ticket demand.
With a background in programmable and institutional-grade custody architecture and institutional DeFi, Geest will be helping to align TIX’s infrastructure to support secure USDC settlement and protocol fee handling.
The appointment comes as KYD Labs seeks to expand dedicated payment rails for stablecoins within the entertainment industry. The company already powers on-chain ticketing, shows and event operations for venues across North America, and they have the option to leverage USDC-native settlement and liquidity mechanisms built into TIX.
“If settlement can become faster, more transparent, and easier to reconcile, that has real operational impact. The infrastructure underneath live events hasn’t changed much in decades. It’s overdue for modernisation,” said Chip Su, Owner of The Brooklyn Monarch.
“The financial architecture behind live events is inherently complex. Supporting USDC directly allows us to handle fees, payouts, and revenue splits in a programmable, transparent way. This is about upgrading settlement rails, not issuing digital collectibles,” added Ahmed Nimale, Founder and CEO of KYD Labs.
Stay updated on the crypto space by following our socials
