The Pulse of Crypto report finds 61% of finance-forward Singaporeans hold cryptocurrency, with trust outweighing fees in exchange selection.
MoneyHero and Coinbase have jointly released the Pulse of Crypto — Singapore 2025 survey report, offering one of the most comprehensive snapshots of retail sentiment, adoption, and market maturity within Singapore’s digital asset landscape.
Conducted between 15 and 19 August 2025 with 3,513 respondents, the study reveals that cryptocurrency has firmly entered the mainstream of personal finance in Singapore, while highlighting areas for stronger education, trust-building, and responsible growth.
The survey shows that 61% of respondents held cryptocurrency during the study period, signalling that digital assets have moved far beyond early-adopter circles. Despite this broad participation, the average self-reported portfolio allocation was between 6% and 12%, suggesting enthusiasm tempered by measured risk appetite.
Long-term holding remains the dominant behaviour. 58% of respondents identified as long-term holders, compared with 22% who described themselves as active traders. This HODL-oriented profile indicates a preference for stability and gradual accumulation over high-frequency activity.
Trust emerged as the most decisive factor when selecting a cryptocurrency exchange, cited by 65% of respondents and outranking considerations such as fees, which stood at 42%. This emphasis underscores the importance of regulated, onshore platforms for Singapore users and reflects a market more attuned to security, governance, and reliability.
The report also highlights the role of social media as the most common entry point for crypto education, identified by 62% of respondents. While this broadens accessibility, it also raises risks of misinformation and underscores the need for credible, structured educational initiatives.
The study concludes that Singapore’s crypto market is entering a new phase of maturity, characterised by widespread ownership, cautious allocation, and clear expectations around trust and compliance. To support responsible growth, the report outlines three key priorities: improving digital asset education to reduce reliance on unverified sources, reinforcing trust through transparent and regulated platforms, and enabling inclusive participation aligned with individual risk tolerance.
Rohith Murthy, CEO of MoneyHero, said: “We are excited to work with Coinbase… This joint survey brings together MoneyHero’s leadership in digital acquisition across Southeast Asia with Coinbase’s industry expertise to support understanding and public dialogue around emerging asset classes.”
Hassan Ahmed, Country Director, Singapore for Coinbase, added: “Our joint survey continues to validate the maturation of Singapore’s cryptocurrency market… As we deepen our position in Singapore, we remain committed to providing high-quality educational resources that help people make informed decisions.”
Read the full report here.
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