Sport.Fun will launch its FUN token with Legion and Kraken after Football.Fun generated US$10 million in revenue.
Sport.Fun, the company behind the sports platform Football.Fun, has announced the upcoming launch of its native token, FUN, in partnership with Legion and Kraken. The announcement comes after the platform generated more than US$10 million in revenue and US$82 million in trading volume over 12 weeks while maintaining strong player retention.
Sport.Fun said Football.Fun soft-launched in February 2025 with a product-first approach focused on 2,000 power users, before introducing Pro, its USDC-based version of the game, in August, which it said quickly became a leading mindshare product in consumer crypto, and then launching its second sport, NFL, in November to expand beyond football.
Across the 12-week period referenced, 80% of revenue has been devoted to buybacks, and it reported an average retention of 53% in Week 12. Sport.Fun said it chose to partner with Legion and Kraken to prioritise distribution, alignment, and merit-based access.
Adam McIntee, Founder of Sport.Fun group: “Most token launches start with a narrative and hope the product catches up. We did the opposite. We built a game that thousands of people love playing, even before money was involved, then scaled it into a real business. The FUN token is not the starting point of our story. It is the accelerator.”
“The most important part of this token sale is not just capital. It is who ends up holding FUN. We want thousands of real supporters, operators, and fans who can win with us, not just one big fund. Legion’s model, combined with Kraken’s reach, lets us do exactly that.”
Looking ahead, Sport.Fun said it plans to expand into additional sports starting with basketball in early 2026, and begin a mainstream push in the first quarter of 2026 aimed at audiences beyond crypto-natives, while continuing to improve onboarding, user experience, and game mechanics.
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