The second edition of CapitaVerse brings visitors back into a virtual world of fashion, art and entertainment.
If a trip to your local shopping mall seems like a mundane experience, it’s time to enhance your experience by taking your shopping experience to the digital metaverse instead. That is what leading real estate corporation CapitaLand is planning with its latest upcoming event in the metaverse, the CapitaVerse.
Happening from 5 April, 7pm to 6 April, 5pm, the digital experience will be taking place in the popular Web3 metaverse Decentraland, and the event will be replete with live performances, interactive art, fashion showcases, and attractive limited digital collectibles that can be added to one’s in-world avatars.
Attendees can also pick up digital passes that will grant them discounts and redemptions at different participating brand outlets within Capitaland malls across Singapore. Users can expect to see famous musicians on the digital stage built as part of the conceptualisation efforts by Bandwagon Labs, along with other activities that leverage innovative technology to enhance the journey.
Participants that enter the CapitaVerse in Decentraland will find themselves starting their metaverse journey on the CapitaVerse rocket before arriving at the Skybase, which is a spectacular UFO-shaped venue. The Skybase will harbour important event spaces such as the Live Performance stage where users can enjoy local shows and acts, and they can claim their CapitaVerse NFT Attendance Pass which gives them discounts in real, physical brand outlets.
“Although still in infancy, metaverse presents a viable platform for us to offer out-of-this-world retail experiences to engage our customers. We continue to welcome innovative ideas and remain open to leveraging new technology to create immersive experiences and unique retail offerings that extend beyond physical spaces.” said Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment.
“Through the virtual environment in CapitaVerse, we are able to collaborate with our retail partners to offer customers meaningful real-world privileges that they can receive in a tangible way, giving customers a greater impetus to interact with their favourite brands, both online and in stores.”
Virtual Happenings At CapitaVerse
Getting To The CapitaVerse event
If you are not sure how to access the Decentraland metaverse to enjoy the event, here’s a quick step-by-step guide to get started. We recommend creating your avatar a few days before the event.
- Go to the Decentraland website, then click ‘START EXPLORING’ on the top right corner
- You can either choose to download the desktop client, or use the web browser. Do note that the experience between the two may be different
- Link your non-custodial wallet to register your account.
- Next, create your own Decentraland avatar.
- On April 5, 7pm, visit the CapitaVerse here while logging into Decentraland at the same time to arrive directly at the CapitaVerse.
Live Performance Stage
Content producer and musician Annette Lee will be entertaining the virtual crowd with a musical performance and a comedy skit featuring two of her online personas, Chantelle and Aunty Susan.
A number of DJs from the popular club Zouk will be playing on 5 April with a lineup of DJ Ghetto, DJ Che’Molly, DJ Hong, and DJ Jeremy Boon
- Attendees will stand a chance to collect 5 brand badges peppered throughout the event site within each virtual hunt session. Different badges will be available for collection depending on the prize.
- After collecting all of the badges, participants will receive a pop-up message congratulating participants on completing the hunt.
- Winners will be chosen randomly for each virtual hunt, and participants can continue taking part in subsequent virtual hunts to win prizes
- Prizes include a National Gallery Singapore 1-year Insider Membership, Somersby Cocktail Sets, Jewel Changi Airport Canopy Park Bundles, Zouk Admission Tickets, and Capital Admission Tickets
NFT Attendance Booth
Participants can head to the NFT Attendance Booth on the first level of the virtual event venue to collect their personal NFT Attendance Pass. The pass not only allows them access to the event, but they can show the pass at physical outlets to gain discounts.
Wearable Digital Collectibles
Over 3,000 limited edition Up In The Clouds aura wearable digital collectables are available for participants to collect on a first-come-first-serve basis. Those who hold a 1st generation NFT Attendance Pass Holders from the last CapitaVerse event can also redeem a complimentary Glide Through the Clouds Emote NFT.
Browse Exhibitions And Join Contests
Other than activities and performances, you can also browse digital interactive galleries by your favourite brands throughout the metaverse space too. Explore and enjoy brand experiences by the National Gallery Singapore, Mastercard, Zouk, Charles & Keith, FILA, and Urban Revivo.
Plus, you can also be a part of the event by taking part in the Best Dressed Avatar: Social Media Contest. To join, simply doll up your avatar with available wearables, screenshot your avatar outfit and share it on Instagram, then tag Capitaland at @CapitaLandMallsSG. You get double the chance to be one of the ten winners to win a total of one million STAR$ points worth $1,000 eCapitaVoucher if you put on the event-exclusive Up In The Clouds wearable as well.
Physical Rewards With CapitaVerse
Other than creating a wonderous experience in the digital metaverse, the CapitaVerse event also lets you enjoy exclusive privileges at different CapitaLand malls across Singapore with the NFT Attendance Pass that you pick up during the event.
You can flash your NFT Pass at the following stores to enjoy a number of benefits and reward from the following brands. To have the pass present with you, you can store it on your mobile device with instructions on how to do so being provided during or after the event.
|Arena eSports Hotel||20% off for walk-in guests|
|Better Vision||Receive complimentary one pair of Okkio eyewear with purchase of any frame|
|Boarding Gate||$20 off with min. spend of $80 on regular priced items|
|Bobbi Brown||Complimentary Bobbi Brown 7-Day Intensive Serum Foundation Trial Kit and enjoy $10 off with min. $120 spend.|
|Charles & Keith||10% off with min. spend of $120 (not stackable with VIP membership discount)|
|Crocodile||Bundle Buy Classic Tees at 1 for $29.90 and 2 for $20 each|
|Dior Beauty||Complimentary Dior Beauty Sample Kit|
|FILA||Receive $10 off for all items excluding hats, socks and promotional items|
|Happy Walker||$119 for selected sport shoes|
|Here Kitty Kitty||Highball at $12, available daily from 6pm - 8pm|
|Hush Puppies Apparel||Receive complimentary 3 pieces Men’s Handkerchief Set (Worth $27.90) with $100 spend|
|I’M IN||5% off total purchase|
|KENJO||10% off regular price items|
|KJ OPTOMETRISTS||20% off Hyperion Gaming Glasses and 10% off Blue Light SV Lenses. Additionally, enjoy 10% off selected spectacle eyewear brands|
|Lenskart||Buy 1 Get 1 Free on all frames and lenses, with complimentary 1 year Lenskart gold membership worth $25|
|M.A.C||Receive complimentary MAC 7-Day Studio Fix Fluid Foundation Trial Kit and enjoy $10 off with min. $100 spend|
|PAZZION||$20 off with min. spend of $150|
|RedTail Bar By Zouk||Liquid Buffet daily from 6pm – 10pm at $38++ for ladies and $48++ for guys. 1-for-1 house pours spirits, beer and wine from Tue to Sat 6pm – 9pm. 1-for-1 selected cocktails daily from 6pm – 2am|
|Scent by SIX||25% off 2nd item|
|Somersby Pop-up Store||Complimentary Somersby cooler bag|
|Sperry||20% off Sperry Gold Cup Series|
|The Wallet Shop||$20 off with min. spend of $80 on regular priced items|
|Triumph||20% off regular items with min. spend of $120|
|Urban Revivo||Enjoy 10% off|
|Vivian & Sean||$10 off 2nd item.|
|Yishion||Receive complimentary tote bag with bunny charm with a min. spend $99 (members) and $119 (non-members).|
|Young Hungry Free||10% off storewide|
CapitaStar members who spend a minimum of $100 at any participating CapitaLand malls from 24 March to 4 April 2023 (both dates inclusive) can enjoy two hours of early access, can redeem a complimentary CapitaVerse-exclusive NFT wearable to style their avatars. A successful redemption also offers a special bonus of $5 eCapitaVoucher, limited to the first 100 members.
If you need more information on the CapitaVerse, you can visit their website here. We know where we’ll be spending our evening this coming Wednesday, and we will see you at the event!
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