The launch is supported by Web3 firms Enjinstarter and XVA Collective
Luxury craft spirits company The Orientalist Spirits has launched its NFT collection, The Founders Collective, which is backed by a special 12-year-old blended whisky crafted specifically for the project.
Buyers of The Founders Collective NFT will not only receive a limited, special commemorative edition bottle of the company’s platinum-award-winning 8-year-old Dragon whisky with customised label and numbering but will also get a unique brand experience at their monthly private Tasting Room sessions in London and Singapore, as well as access to exclusive events, and partner venues globally.
Other slated perks of owning a Founders Collective Pass include access to a secret cocktail menu at partner outlets, preferential access to the entire spirits range at The Orientalist Spirits, being part of The Orientalist decentralised autonomous organisation (DAO), and exclusive invites to new product launches.
“We have always been a forward-thinking company,” said Michel Lu, founder of The Orientalist Spirits. “The opportunity to democratise ownership of ultra-premium spirits and build a community of people that share our passion was one we couldn’t pass up. Whisky ownership has typically been a playground for the rich and famous. Our Founders Collective Pass NFT flips that paradigm on its head, giving everyone access to a market that has achieved an average return of 12% per annum over the last 10 years.”
The Founders Collective aim to differentiate itself from other NFT-based whisky projects by focusing on the birth and maturation of its limited-edition cask. This includes monthly inspections, audits, tasting sessions, and attention to detail.
The Orientalist Spirits is collaborating with two Singapore-based partners to make the launch a reality. Enjinstarter, a Web3 ecosystem builder and incubator, is providing its Web3 expertise, while luxury-asset-backed NFT marketplace, XVA Collective, is providing asset tokenisation and marketplace services.
“The Orientalist Spirits is blazing a trail for established brands by leveraging Web3 components such as NFTs to increase engagement with their communities,” said Prakash Somosundram, CEO and co-founder of Enjinstarter. “Having witnessed the passion that Michel has devoted to creating some of Asia’s finest spirits, we firmly believe in their mission to democratise access to spirits as an investment and, ultimately, scale up their plan to bring ultra-premium Asian craft spirits to the world.”
The inclusion of Web3 tools and NFT assets become an important strategy for global reach by creating new methods of engagement with fans and consumers alike. This community-centric approach allows brands to reach their consumers where they are with a tailored value proposition, then get immediate feedback that leads to continuous product improvement and better engagement.
Dates for the private sale, which requires whitelisting, and the public sale is scheduled for early October. Visit their website here for more information about The Founders Collective Pass.
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