The rebrand of Liminal custody service is part of a diversification beyond wallet infrastructure into holistic custody and wallet solutions.
Liminal, a digital asset custody and wallet infrastructure provider, has announced a significant rebranding initiative to underscore its commitment to innovation, excellence, and customer-centricity, while elevating the brand’s identity.
The rebranding also signals Liminal’s intention to expand beyond wallet infrastructure. The company recognises the need to expand its services to stay on top of these shifts, and it is dedicating itself to
building comprehensive layers that encompass compliance, security, and regulatory readiness.
Mahin Gupta, Founder of Liminal, said, “We anticipate a mature, compliant, and standardised web3 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3. This rebrand aligns with our long-term vision of offering secure, compliant, and efficient custody solutions.”
As a part of its transformation, Liminal has unveiled a new colour palette that symbolises abundance and strength, with a robust solid logo that is paired with improved typography. The rebrand is anticipated to enhance brand visibility and recall significantly. The exercise will also include a re-designed website that adopts a product-centric approach, delivering a more meaningful B2B/SaaS
experience.
Liminal is also set to launch regulated custody operations in four regions in the next quarter, providing businesses with a secure, compliant, and regulated custody layer. to deliver Web3 services to itsend users.
Gupta added, “We are poised for expansion and engagement, with a particular focus on APAC and MENA regions. Currently, we are looking at Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria and Taiwan. Our dedicated local teams will be delivering tailored solutions and building business relationships within these markets.”
